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Online marketing is designed to increase your company’s credibility, your brand awareness, and sales potential. It also provides you with opportunities to promote your products and services through search engine optimization (SEO), social media marketing, and online video marketing.
Online marketing is usually done through search engines, such as Google, Yahoo, MSN, and MSN Directories. Although this is an effective method, it does not work for all companies. You need to analyze your keywords to determine what kinds of keywords best match your products and services.
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The next step is a more aggressive strategy. It is called “affiliate marketing”. Affiliate marketing is exactly what its name says, using others’ products or services to promote your own. This kind of marketing is also a proven way to increase traffic to your website.
You can make use of video as a way to promote your products or services, as well as your own video tutorials on various subjects. Video marketing is very useful in advertising your products and services as many people use their cell phones to record videos. If they have your company’s logo or products and services as the subject of the video, you will have a lot of potential customers. Of course, there are also rules when you make use of video marketing.